Feb 22, 2022
Get a Headstart on Spring Cleaning
Spring cleaning is a tradition that’s likely as old as civilization itself. Certain cultures even incorporate spring cleaning into their religious practices, but the imperative is more likely a byproduct of brighter days and warmer weather. People naturally want to shake off the cold, dark days of winter and make a fresh start. You don’t […]
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Feb 18, 2022
Super Bowl Ads Won’t Tell You Not to Shop
On the pro-consumerism side of the Super Bowl ads was Squarespace’s ode to small business, starring Zendaya as Sally, who went from selling seashells by the seashore to being a seashell-themed lifestyle brand thanks to online sales. Equally #stuff-friendly is the ad for cash-back shopping app Rakuten, which depicts a poker player betting personal belongings […]
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Feb 17, 2022
Make an Investment in Decluttering
Cryptocurrency came of age during Super Bowl LVI, with no less than four different trading platforms vying for investment dollars with some of the most expensive television airtime available. While crypto isn’t exactly #ecofriendly, its virtual nature means that it will never #clutter up the house like an extra pair of shoes or kitchen gadget. […]
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Feb 16, 2022
Super Bowl Ad Touts Experiences Over Stuff
Super Bowl advertising celebrates #consumerism, or at least the urge to watch the big game over a buffet of chips and guacamole. But Expedia went for a higher concept with its high-ticket “Stuff” ad this year, parodying classic Super Bowl spots of the past while urging people to spend their hard-earned money on travel #experiences […]
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Feb 15, 2022
Super Bowl Ads Go Clutter-Free
Super Bowl LVI ended in a 23-20 win for the Los Angeles Rams over the Cincinnati Bengals. As is the custom, the gridiron action was framed by record-settingly expensive ads, but maybe for the first time, selling more #stuff wasn’t on the agenda. Apps, consumable snacks and experiences led the way this year, with even […]
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